Tips for choosing a new foundation for your makeup collection

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How many times have you finished your morning getting-ready routine, looked down at your makeup bag and realized you had maybe one or two more uses left in your foundation? Here comes that sinking feeling of realizing you have to head to your local Ulta or Sephora for a replacement or find something new. If you aren’t all-in with one foundation brand and like to mix things up with different products, shopping around for a new foundation can be a fun way of exploring some foundations that could work better for you!

There are lots of considerations to think about if you’re looking for a new foundation to add to your makeup lineup, including undertone, finish, coverage and budget. Try asking yourself some basic questions before making a choice so you find just the right look you're going for.

What’s my skin type?

Oily skin, dry skin, sensitive skin - each one of us has a unique combination of characteristics that make up our complexion. Take a look at the packaging for some of the products you’re shopping and see if they work for, say, fine lines or acne/blemishes. There are products that work best for specific skin types, so it’s helpful to have an idea of what your skin type is before shopping. Head over to my post on finding your skin type for more info on the different skin types and where you might fit!

Are my undertones warm or cool?

I'm sure we've all been told at one point or another to match your foundation at the jawline. To avoid a "floating head," I always match to the middle of the chest and bring the foundation down the neck to avoid any jawline demarcations. If you’re in between two shades, opt for the one that’s on the lighter side!

How much coverage do I need/want?

Layers of heavy foundation, concealer and powder look pretty great in filtered Instagram photos but don’t always translate well to real life! It’s safer to go for sheerer coverage foundations and then spot conceal and powder where needed.

What finish is right for me?

As long as it’s prepped and finished appropriately, most foundations work for any skin type. I prefer a more radiant finish on my oily skin so I gravitate towards more glowy products, set my t-zone with a translucent powder and finish with a setting spray to make it last all day.

How much should I budget for a new foundation to add to my makeup collection?

Foundation is on your skin all day, so it’s definitely the product in which to put a lot of thought and the most investment! Luxury brands of foundation contain skincare ingredients and UV protection that could have a huge payoff in the future. And, some brands layer easily and can double as a concealer. Definitely, go with what works best for your lifestyle but this is a great candidate for Treat Yo’ Self Day!

At the end of the day, we’re all different and have different ways of feeling beautiful inside and out. Remember to do exactly what makes you feel like you’re living your best life and being your best self!

Erica Cote